Based on the theme of “A Shining Asakusa for the 21st Century,” this spectacular festival of lights commemorates the 400th anniversary of the establishment of the Edo Shogunate. Since October 1, 2003, Senso-ji's main structures (Main Hall, Five-storied Pagoda, Hozomon Gate and Kaminarimon Gate) have been lit up every night. The concept was spearheaded by shop owners located in the Senso-ji vicinity, who wanted to boost Asakusa's image as an international district.
The lighting design was created by Motoko Ishii, one of Japan's top lighting designers who has also been involved in similar projects for some of Tokyo's other popular sightseeing spots, including Tokyo Tower, Rainbow Bridge and Roppongi Hills. The lighting showcases the beauty of the vermillion tone of the temple buildings, which stand out brilliantly against the nighttime temple grounds. The design is also carefully planned to conserve energy.